Can you Digg it?

Web upstart Digg which displays and ranks stories based on user rankings or "diggs" unveils a new look and some expanded categories today. The previous tech only website has expanded into other categories to broaden appeal.

Based on many web analytics reports Digg is gaining ground on the NY Times and fast. With the new categories, new look and cross over appeal to a more mainstream audience Digg is preparing to become a major news source.

They even have a cool new feature called the Digg spy which allows anyone to see the rankings rise and fall in real time.

Will it be long before Google follows suit with its own newsrank technology to challenge Digg. If their current trajectory continues Digg may become a likely takeover target in the near future.

What do you think of Web news sites like Digg and Google News?