Friday, June 23, 2006

SunEdison Bathing in the Spotlight

SunEdison founders Claire Broido Johnson and Jigar Shah have differentiated themselves by creatively packaging solar panels and reselling them to corporations. What was once unaffordable is now providing a nice return on investment for Goldman Sachs.

The company, founded in 2003, has developed a financing model that helps large companies like Whole Foods Market Inc. and Staples Inc. install rooftop solar panels without having to commit the upfront costs of installing such a system, which can be $500,000 or more.

SunEdison does so by rounding up investors such as Goldman Sachs to pay for the solar installation. The companies and government agencies that use the panels pay a fixed price for electricity for 10 to 20 years. They also get another, less-tangible benefit: the public relations boost that comes with using green energy. - Baltimore Business Journal


My only question is why are they based in Baltimore and not Sacramento? Did we miss the boat or is there still time to capture some of this market share. With an abundant amount of sunshine, high tech manufacturing facilities, and easy access to air cargo and warehousing facilities wouldn't this type of business be a great fit for Mather Field?

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